Keep Louisiana Beautiful OMV Campaign

Founded in 2000, Keep Louisiana Beautiful’s (KLB) focus is on education, enforcement, awareness, litter removal and beautification. Their 39 affiliates and 35,000 volunteers improve communities and transform public spaces.

In an effort to educate motorist, KLB wanted to create a campaign that was focused of the Office of Motor Vehicles. This included a series of items that went in DMV’s across the state.

Most of the state’s litter comes from drivers and roadside, so it is the mission of KLB to spread awareness to new drivers getting their licenses and to break the habit and enforce the laws of roadside litter.

Art Direction and Illustration is credited to Mandy Hernaez.
Copy Writing and Creative Direction is credited to Rachel Wilson.

Mandy Hernaez