LCMC New Movers Campaign
We were tasked with creating a direct mail campaign that targeted household audiences who recently moved to an area serviced by the LCMC system: Touro, Children’s, UMC, WJMC, NOEH. Our goal was to create a fun, engaging and personalized mailer. The Welcome message is personalized to the new mover's name. The house illustrated as a colorful shotgun typically seen New Orleans. The doors and windows are perforated, allowing the recipient to open each one to reveal messaging inside. A magnet was included inside of the mailer to keep LCMC top of mind when they needed a doctor.
Creative Direction & Copy: Tony Normand
Art Direction & Illustration: Mandy Hernaez
A year later, we sent a follow up mailer as a reminder that LCMC is here to help. The house is illustrated with decor, furniture and a blooming garden.