University Medical Center

University Medical Center (UMC) New Orleans opened in August of 2015 as a $1.1 billion state-of-the-art healthcare complex. We were tasked with maximizing positive awareness and educating key targets on the features and benefits of UMC.

Campaign Theme

The future of medicine is here.

The future of medicine means training the next generation of doctors, moving forward with medical breakthroughs and utilizing advanced technology that enhances the quality of patient care, speeds recovery and improves the quality of life. By positioning the facility in BioDistrict New Orleans, the evolving medical corridor of the city, UMC New Orleans is positioning itself as a leader in discovery and medical innovation and ultimately, improving lives in Louisiana and beyond.

Art Direction: Mandy Hernaez

Mandy Hernaez