Dental Arts of New Orleans

The Richards were rebranding their dentistry and orthodontics practice and wanted to steer clear from kitschy icons and imagery in reference to smiles or tooth clichés. Instead, the focus remains on the uncompromising service and holistic approach. The logo is inspired by water which not only plays an essential role in dental hygiene, but also plays homage to their location on the West Bank. The mark, like the type, has tapered ends and curves — calling to mind a wave or toothpaste. The mint green not only emphasizes this, but also gives the logo a serenity that every patient wants to feel at the dentist.

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Mandy Hernaez
The New Orleans JCC Summer Camp Logo

I was hired by the New Orleans JCC to design a logo for their New Orleans and Metairie summer camps. The logo had to be flexible enough to work for both locations while considering the JCC’s values and impact on the community.

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Mandy Hernaez