The New Orleans JCC Summer Camp Logo

The New Orleans and Metairie JCC Summer Camps have enriched the lives of children for almost 70 years. Campers develop meaningful friendships while having a blast swimming in the outdoor pools and enjoying art, music, drama, cooking, science and sports.

The ask for the logo design was to be flexible enough to work for both locations while considering the JCC’s values and impact on the community. The logo is hand drawn with bold lines and blocky letters to add a humanistic touch, and primary colors give a youthful play to the typographic logo. The “C” for community is highlighted with beams as an ode to summer and the long-lasting sense of friendship and community created at camp.

Final Logo Design

Final Logo Design

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

T-shirt Mock Up
Mandy Hernaez