The New Orleans JCC Summer Camp Logo

The New Orleans and Metairie JCC Summer Camps have enriched the lives of children for decades. For almost 70 years the New Orleans JCC has provided a superior quality camp experience for children ages 21 months to grade 8. Campers develop meaningful friendships while having a blast swimming in our outdoor pools and enjoying art, music, drama, cooking, science and sports.

Requirements were to be flexible enough to work for both locations while considering the JCC’s values and impact on the community. The logo uses bold lines, blocky letters and primary colors for a youthful and fun typographic logo. The letters forms are hand drawn for a “funky New Orleans” vibe.“ “Community” is highlighted with beams as an ode to summer and the great sense of community created at camp.

Final Logo Design

Final Logo Design

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

T-shirt Mock Up
Mandy Hernaez