The New Orleans JCC Summer Camp Logo

I was hired by the New Orleans JCC to design a logo for their New Orleans and Metairie summer camps. The logo had to be flexible enough to work for both locations while considering the JCC’s values and impact on the community.

The JCC summer camp stands out from other camps because they are one of the only locations in the Greater New Orleans area that has their own pool, programs have a focus on skill building and their is a great sense of community within the establishment.

Final Logo Design

Final Logo Design

The logo uses bold lines, blocky letters and primary colors for a youthful and fun typographic logo. The letters forms are hand drawn for a “funky New Orleans” vibe.“ “Community” is highlighted with beams as an ode to summer and the great sense of community created at camp.

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

Logo Concept Exercise

T-shirt Mock Up
Mandy Hernaez