Illustration is a dynamic tool for any and every brand. Because illustration is based on ideas rather than a concrete reality, it allows you to convey complex emotions and messages in a style that is unique to your brand. “Illustration has the ability to reimagine reality in a way that is familiar yet delightfully uncommon, which makes it particularly useful when an idea is difficult to explain. It’s a powerful way to cut through distractions and relate complex emotions quickly.” -Micah Bowers, Designer, Brand Illustration 101: Visualizing the Narrative