It isn't a revolutionary idea that social media has changed the landscape for businesses but it is a revolution in itself. It started on the internet and then spilled out everywhere else—in nature, in restaurants, retail stores even in the contemporary art world. “Made-for-Instagram” exhibits, "Retailtainment" and experiential marketing trends all validate that "made for social" is here to stay. Art is an effective way to captivate your audience and drive social engagement.