It isn't a revolutionary idea that social media has changed the landscape for businesses but it is a revolution in itself. It started on the internet and then spilled out everywhere else—in nature, in restaurants, retail stores even in the contemporary art world. “Made-for-Instagram” exhibits, "Retailtainment" and experiential marketing trends all validate that "made for social" is here to stay. Art is an effective way to captivate your audience and drive social engagement.
Illustration & Design
Illustration is a dynamic tool for any and every brand. Because illustration is based on ideas rather than a concrete reality, it allows you to convey complex emotions and messages in a style that is unique to your brand. “Illustration has the ability to reimagine reality in a way that is familiar yet delightfully uncommon, which makes it particularly useful when an idea is difficult to explain. It’s a powerful way to cut through distractions and relate complex emotions quickly.” -Micah Bowers, Designer, Brand Illustration 101: Visualizing the Narrative