Apolloware
Role: Design Director at DiGo
Services:
Identity System
Brand Book
App UI
Client Overview:
Apolloware gives users the data, tools, and education to gain control over energy consumption and spending to make homes, businesses, and ultimately the planet, more energy efficient. By providing near-real-time data across all utilities — from solar storage, energy storage, electric vehicles, and devices — you have full control of your environment.
The Challenge
Apolloware is a new company and brand with BIG ambitions. They want to expand nationally and install Apolloware hardware in 50,000 homes by 2023. But, they are unknown – there is currently no awareness or familiarity of Apolloware, and ultimately, no consideration.
The Solution
Create a brand identity that will inspire the confidence needed to take full control of energy consumption and spending. The brand experience needs to be intuitive and to simplify a complex topic into something more understandable. The brand should feel professional, but also user friendly and approachable to gain buy in from investors and customers alike.
Logo Design
Rationale
A custom letter-mark that is approachable, lifestyle driven, user-friendly yet still very modern and legible. There is a warmth of nostalgia from the “space-retro” inspiration— a time when faith was in technology to make the world a better place.
The mark is the sun peaking over the earth’s horizon paying ode to energy and Apolloware’s connection with solar power.
App UI
The app experience was simplified and made easier to understand with user-friendly type, clearer hierarchy, and colors that resided with the brand but also worked to provide guidance within the app experience.
Identity Concepts
All marks have a futuristic, modern approach with a focus on the new technology surrounding power over energy. Mark two is more of a utilitarian type with the bolt interacting with the “o”— acting as a power button. Mark three is sleek and modern and designed to represent an energy wave.
