Event Branding & Live EVENT Painting

Friends of the Earth

Overview:

Friends of the Earth (FOE) is an international grassroots environmental community with a bold voice for justice and change. In 2023, FOE held their bi-annual conference in New Orleans where activist from around the globe congregated to discuss social and environmental issues. Eyeroll Creative was tasked with designing the event’s logo, collateral, and a live mural that was painted at the event and hung in their offices in Sydney, Australia.

Services:

• Mural Design and Live Event Painting

• Event Logo

• Event Collateral Design

The Solution

The event logo was designed to reflect the lively culture of New Orleans as well as the ecosystem that defines it. The mural was painted live on the first day of the conference and used as a back drop for the remaining time. It was designed to not only be a visual “wow” factor at the event, but it also paid homage to the work and hope of FOE. Guests were encouraged to contribute thoughts and reflections to include within the mural.

The Challenge

New Orleans, was chosen for it’s rich culture, deep history and the environmental impact on it’s residents. FOE asked that the design celebrate New Orleans, as well as reflect on and challenge the issues at hand.

Live Event Painting

Event Logo and Collateral Design