Indigo Rolling Papers
Services:
Brand strategy
Brand Identity: Logo suite, typography and color, icon graphics
Packaging Design
Collateral and Brochure Design
OVERVIEW:
Indigo Rolling Papers is a part of the “New Age” of cannabis users. The active adventurers that find meaning in telling stories, making memories and sharing experiences. The all-natural rolling papers, made with the highest quality ingredients, are designed for a smooth, debris-free smoke. You don’t have to worry about anything but the journey.\
Purchase & Learn More at indigopapers.com
THE CHALLENGE
The cannabis industry is undergoing a shift as it becomes legalized and decriminalized. The market is open to a new type of smoker — the casual, older crowd who appreciates quality and enjoys an active lifestyle. Indigo created a new brand of rolling paper that matches the age we live in and the audience we serve, the modern smoker.
THE SOLUTION
Indigo represents intuition, introspection and tapping into deeper levels of consciousness. Its roots in nature remind us of where we came from, the people we’ve met, and the places we’ve been. The logo uses a uniform stroke and geometric shapes to play off of the simple and quiet magic of nature. Together with the organic illustration, high-contrast and vivid colors, the packaging also pays homage to nature, but with a modern edge.
Brochure for Indigo Packaging
Instruction Sheet
