Illustration & Design

 

Loser_Packaging_3Packs-2.jpg
 

Loser Spiked Pouches

 

Services:

  • Illustration

  • Logo Design

  • Packaging Design

 

OVERVIEW:

For an experiment that ran through April, WeStock launched a brand in 30 days. They created a following and interest in the product in one month with the branding, website, social. The look and vibe is a 90’s kid vibe as they are a line of RTD (ready to drink) cocktails inspired by our favorite childhood drinks from the 90’s. 

 

THE CHALLENGE

Create a fun design that captures the spirit and nostalgia the 90’s, but is clear that the product is made for adults.

THE SOLUTION

Used vivid colors, 90s geometric graphics and illustrations of the fruit used within each flavor to create an eye catching product.

Illustration and Packaging

Loser_Packaging_3Packs-2.jpg
 

Goal and Moodboard

2021-WeStock_Logo+Packaging_Concepts_R1-2.jpg
 

Packaging Design

Loser_Packaging_R4-01.jpg
Loser_Packaging_SurferScrewdriver_Front&Back.jpg
Loser_Packaging_R4-02.jpg
Loser_Packaging_TropicalPunch_Front&Back.jpg
 

Logo Design

Loser_Logo_R4_RGB.png
 

Work Case Video