a boutique cafe and bar

Roasted On The rocks

Services:

Brand strategy
Brand Identity: Logo suite, typography and color, icon graphics

Overview:

After years of experience in the service industry, Lauren Chaar noticed a lack in the the New Orleans cocktail scene—coffee. She combined her passion for coffee and her experience with cocktails to open Roasted On The Rocks—a boutique cafe and bar specializing in coffee and coffee inspired cocktails as well as a small bites.

(Delayed Opening due to CVOID-19)

The Challenge

We wanted to set Roasted On The Rocks apart from other cafes by having an emphasis on both the coffee and the cocktail aspect of the business. We also wanted to represent the speedy, in and out service and environmentally conscious operation—supporting local coffee roasters, and only the highest quality of products and ingredients.

The Solution

By pulling pinks and warm hues in contrast to deep earthy greens and neutrals, the palette plays homage to the vibrancy of the City of New Orleans as well as the organic nature of the business. Roasted On The Rocks is focused on sustainability, high quality, and local ingredients/products.

“Everyone loves the classics, but here in New Orleans we have our own. We like to elevate the hits in a new way—with splash of funk and a whole lot of flavor. We’re not going to grab “a cup of joe” on a Saturday morning. We’re going to get a crafted coffee cocktail that plays with bold flavors and local ingredients.

And it’s going to be poured in a go-cup. Because we must be free to stroll about, laugh loud amongst friends and listen to music fill the streets. This is New Orleans, and we’re too busy living to have any time for boring.”

Roasted on the Rocks Logo Suite and Color Scheme

Roasted on the Rocks Graphic Logo

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