ZukaBaby

Overview:

Voted #1 Baby Store in New Orleans, ZukaBaby is a parent-owned, modern baby boutique specializing in the latest strollers, car seats, local gifts and registry services. After opening a new location in Old Metairie, EyeRoll Creative was tasked with redesigning their logo to a modern look that represented their services and aesthetic.

Services:

• Logo Suite Design

• Brand Guidelines

The Challenge

ZukaBaby is a long established brand for families in the Greater New Orleans area. But with a start in a new location they wanted the store’s logo to better reflect their services and products—which are curated for quality, innovation, safety, style & sustainability.

The Solution

To represent and highlight their curated baby products and top-services. The type, with an Art Deco influence, remains sophisticated with a youthful appeal.

A stork is incorporated as they are widely known to deliver babies. However, ZukaBaby’s stork is a pelican to pay homage to the Gulf South region and the state of Louisiana where their customers are located. It also represents their local delivery and nation-wide shipping services.