Dental Arts of New Orleans: Logo

Dental Arts of New Orleans is a premier, family-operated practice that blends the art and science of a beautiful smile.

Our mission is to provide the highest quality dental and orthodontic care available and to transform the lives of our patients in profound ways. We offer meticulous, uncompromising, state of the art dental and orthodontic care with a commitment to honoring every person we have the privilege to treat.

The ask for their new logo was to focus on the choice service and holistic approach. The logo is inspired by water which not only plays an essential role in dental hygiene, but also plays homage to their location on the West Bank. The mark, like the type, has tapered ends and curves — calling to mind a wave or toothpaste. The mint green not only emphasizes this, but also gives the logo a serenity that every patient wants to feel at the dentist.

This project was in partnership with Reneé LeBouef of Alyce Social.

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Concept Exploration

 
The curves with play with the surrounding white space creating tension and interest because each letter form.

The curves with play with the surrounding white space creating tension and interest because each letter form.

Uses a bold, clean and geometric san serif to contrast with the organic, artful illustration. The illustration is subtle in its representation of a bridge and/or outline of lips.

Uses a bold, clean and geometric san serif to contrast with the organic, artful illustration. The illustration is subtle in its representation of a bridge and/or outline of lips.

Logo + Brand IdentityMandy H Babineaux